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		Harvard Business School Recommends Reading Heavy Hitter Selling WATCH THE INTERVIEW! Meet Steve Martin Science of Heavy Hitters The Persuasion of Ronald Reagan & Bill Clinton Strategies to Defeat Goliath Revolutionary New Sales Philosophy Sells Out How to Find Your First Heavy Hitter Sales Rep Steve Martin Interview How to Cope with Losing



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		Another Acclaimed book From Steve Martin


	Heavy Hitter Selling is the Owner's Manual for Your Mouth and the Guidebook on Persuasion


	30 Second Overview of Heavy Hitter Selling The Three Parts of Heavy Hitter Selling Read the Introduction The Purpose of Heavy Hitter Selling How Does Heavy HitterSelling Fit Your Company?


	Why Does My Sales Manager Dislike Me? How the Seven Different Sales Management Styles Impact This Critical Relationship Why Don’t People Do What I Tell Them To? Understanding the Principles of Persuasion How to Defeat Your Two Biggest Competitors: No Decision and the Relentless March of Time The Reality of Selling Today The Two Most Important People Every Salesperson Should Know Why Sales and Marketing Are Always at Odds (and Sometimes even at War)! How Do You Become A Heavy Hitter? What’s Wrong with Sales Training Today Why Did We Lose the Big Deal? Five Questions Every VP of Sales Should Ask?


	Do you need some excitement at your next sales meeting? Do you want to energize, entertain,and enlighten the team? Steve presents real-world strategies, proven tactics, and helpful advice with a healthy dose of humor! Read More


	Perhaps the most important page on our entire web site, read what sales leaders at leading companies such as IBM, McAfee, and Maytag are saying about Heavy Hitter Selling. Read More

Read The Heavy Hitter Selling Sequel!
When a salesperson has mastered these three roles--strategist, persuader, and common-sense sage--he has attained sales wisdom and become a Heavy Hitter. Heavy Hitters are truly great salespeople who have acquired prominence through their accomplishments and judgment. Heavy Hitter Sales Wisdom takes the concept of becoming a Heavy Hitter to the next level. Visit Heavy Hitter Sales Wisdom

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Testimonials More

“Like other sales books published recently, this one stresses the importance of human behavior. But unlike the others, it puts an
emphasis on language. Salespeople could
well benefit by exploring scientific models of language. Practical exercises make the book useful for everyone.”
Harvard Business School Review

"This well-written, insightful book will give you ideas and strategies you can use to influence and persuade customers in any market."
Brian Tracy, Author, Million Dollar Habits

"During the past twenty years I have seen it all--sales training, motivational sessions, coaching sessions, and workshops. But Heavy Hitter Selling has generated the most enthusiastic feedback I have ever seen from a field organization!"
Scott Raskin, CEO, Mindjet

"Heavy Hitter Selling is different--374 fascinating pages that will help you make lots of money."
Gerald D. Cohen, CEO,
Information Builders Inc.

"Traditional selling focuses on product, price, and competition and misses the most important reason people buy--people and emotion. Heavy Hitter Selling offers a different perspective that is valuable in understanding how to win."
Jay Fulcher, President and CEO,
Agile Software