“If you want your sales organization to go from good to GREAT, Heavy Hitter Selling will move the needle instantly! Steve Martin’s passion for sales success is contagious.”
Pete Van Sistine, Senior Vice President of Sales and Marketing, Metavante

If you are in sales, you make your living by talking. If you were a pilot, you would attend years of flight training school and many hours of simulator training before you were allowed in the cockpit of a jumbo jet. If you were a lawyer, you would intensely study the law for several years and have to pass your state’s bar exam to ensure your proficiency. If you are in sales, you need to understand the use and interpretation of language. Steve’s presentation will help you understand the process of communication and how it determines the level of rapport between you and your customer. You will learn how to adapt your use of language to a customer’s thought process and personality. Language can be directly linked to a person’s behavior. It can be deciphered to predict future behavior and truthfulness or used proactively to influence a person’s thinking or opinions. Steve’s goal is to help you understand and master the intangible principles of human behavior during the sales cycle.

"Steve Martin is a thought leader for the sales profession. His approach replaces the tired, traditional sales methodologies that we have seen in one version or another in our career. He will motivate you with his provocative knowledge of the sales process. His style is personal, entertaining, and will dazzle your sales organization."
Peter Riccio, Senior Vice President Sales, Document Sciences

Steve Martin Video Clips

Poor Customer Communication
Introduction to Heavy Hitter Selling
Why Do Customers Buy
Who is the Bully with the Juice?
The Heavy Hitter Keynote Philosophy
Forbes Video Interview: Language, Rapport, and Customer Relationships

The presentation serves as a cultural transmission to instill the concepts within Heavy Hitter Selling. A “cultural transmission” is the method of learning a behavioral technique by emulating a successful practitioner as a role model. Steve not only presents information and tactics, he demonstrates them in a highly interactive environment that emulates a typical sales call. Presentations are customized for your particular area of interest and use the terms of your industry. Examples from your competition are presented using “their” language. Finally, Steve relates to the audience from their point of view to ensure they’re engaged and the information covered is internalized. It’s an entertaining and enlightening experience!

"Steve's high energy and passion drive his interactive presentation and attendees
respond with enthusiasm.The proven concepts of Heavy-Hitter Selling are irresistibly compelling
and the presentation left everyone wanting to learn even more."
 Paula Brici, American Electronics Association, Executive Committee

Steve also offers another truly unique sales kickoff experience called "Tales from the Field." Tales from the Field is similar to a roundtable talk show where key salespeople are interviewed about their major wins and losses. However, this session goes far beyond discussing sales strategies and tactics. Steve elicits the psychological and intuitive aspects of selling and translates the common sales themes into models the entire sales organization can understand and emulate.

The keynote presentation price is $5,000 plus $25 per attendee which includes a copy of Heavy Hitter Selling. Please note that additional fees may apply depending upon travel requirements and travel related expenses are prepaid in advance. Minimum fees do apply.

“Thanks for a great wrap-up to our sales meeting.  Everyone is still talking about the exercises. Relationships are the key to growing sales.  By using the information you share in your book on language to perfect our communication skills, our relationships with our customers will grow and prosper. Thanks again…it was awesome!”
Zach Bawel, Vice President of Sales, Jasper Engines

“I received many “atta-boys” for having Steve Martin present. His due diligence on our company
clearly showed and the group really appreciated the relevance of his message!”
 Blaine J. Owens, Vice President Sales, Captiva Software