"A powerful new vision of the sales process, Heavy Hitter Selling is essential reading for every salesperson."
Chris Rose, Vice President, Siebel Systems

"This is a very different book on selling . . . It's like the graduate course on enterprise selling. While all the other sales books go through the process of the sales cycle, Heavy Hitter Selling focuses on the most important aspect of sales: people, relationships, and how to figure them out."
Olivier Helleboid,
Executive Vice President, BEA Systems

"This book will be my sales team’s bible going forward."
Rod Hamlin, Senior Vice President of Global Sales and Services, Nuance

"I really enjoyed reading the book! An unusual way of looking at sales through perfecting the communications process. I agree, relationships and rapport lead to revenue."
Dr. Shuki Bruck, Gordon Moore Professor of Computation and Neural Systems and Electrical Engineering, California Institute of Technology

"This practical guide defines sales in an entirely new way and teaches powerful communication skills that can jump-start your sales career."
Laurie Beth Jones, Author, Jesus, CEO; The Path; and Jesus, Life Coach

"I have experienced firsthand Steve Martin's success as a sales leader. It is rare to see someone translate his accomplishments into a well-written book with clear principles and a methodology that others can easily understand. It is a book you prefer your competitors not to have."
Ofir Kedar, Founder and Past CEO, SQRIBE Technologies Former Chairman, Brio Software

“The only sales manual that you will ever read that can also save your marriage.”
John Philpin, Chief Marketing Officer, Cramer

"Heavy Hitter Selling isn't another sales process book. Heavy Hitter Selling can make the most experienced sales rep more cognizant of managing the human aspects of the sales process and expose junior reps to an experience that normally takes a career to master. I've seen it work in action."
John Schroeder, President, Rainfinity

"This book will help you become not only a better salesperson but a better person as well."
Frank Bergandi, President and CEO, Actional

"Absolutely fascinating. A must-read for the management team of every company. Surviving today’s challenging times may depend on it."
Rich Heimsch, President, DEK International

"More than just a book on tips and techniques, Heavy Hitter Selling is the sales manager you’ve always wanted."
Greg Gadbois, Executive Vice President, Sales, Service Net

"Recommended reading for the entire board of directors— especially venture capitalists who need to decipher and approve their portfolio companies’ sales strategies."
Dave Pidwell, Venture Partner, Alloy Ventures

"Having trained with Dr. Erickson and after reading this book, I am convinced that Dr. Erickson would be proud."
Dr. Constantine Callas, Founder and Chairman, Medata

"Heavy Hitter Selling is a must read for every sales exec in the post-bubble era. It is intuitive, easy to read, practical, and grounded in decades of experience."
M.R. Rangaswami, Founder, Sand Hill Group